IBM Acquires SoftLayer cloud computing

IBM Acquires SoftLayer cloud computing

IBM acquired the giant with SoftLayer cloud computing services in a deal that did not disclose the value.

The company SoftLayer discussing with the banks put up for public subscription in the stock market, but then embarked about it and had to search for opportunities to sell the company.

Reuters had reported last March that both IBM and EMC acquired on the SoftLayer interested in a deal worth nearly $ 2 billion while there are values ​​the company at $ 2.5 billion.

The Rackspace cloud services company revolves around speculation they last alternative may be acquired by IBM, but after the announcement of the acquisition SoftLayer Rackspace shares fell more than 2%.

SoftLayer company owns more than 21 thousand customer uses its cloud computing services run by the 13 distributed data center in America, Asia and Europe.

The cloud services and one of the most important areas of work IBM as the company grew revenues from this sector of 80% in the past year and the company expects to achieve total returns of up to $ 7 billion by 2015.

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Apple keeps on its most expensive brand

Despite the decline in the share prices of Apple and bad news these days about the investigations with the company's director Tim Cook and other executives on tax evasion, but the company still maintains the first position of the brand top value.

This came in the order of Marketing Week, where estimated brand value of Apple's $ 185.071 million.

And explained that this value is calculated by multiplying the company's profits in the percentage of brand contribution which is determined as a percentage of the financial value of the company generated through the ability to create brand loyalty.

Marketing Week said that Apple has maintained the top of the standings because of the company's balance of power on the local and global levels, in addition to the diversity of the sectors where work while maintaining a strong brand as a company, and that's what makes it superior to its competitors.

It is noteworthy that the first three positions went to U.S. technology companies, after Apple Google came in second place, and later IBM.

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